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ADV Desktop Weekend Max Mara

A Weekend in Ireland

Windswept expanses, charming towns, and dramatic coastlines are the backdrop for the new FW 2026-27 ad campaign. Embrace a free-spirited ease, built on rustic textures and cozy layers for a wholesome, practical elegance.

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Sensorial journey through nature
Jackets

Comfort & Versatility
Skirts

Find Your Look
Matching Sets

Coordinated Looks
Trousers

Get Inspired
Knitwear

Everyday Essentials
Coats

For Every Occasion
Everyday Elegance

Dresses
Minimal Style

Shirts
T-Shirts

The Perfect Fit
Padded Jackets

Clean Lines
Bags

The Finishing Touch
Shoes

Every Step

Knitted Stories

Rimani al caldo senza rinunciare allo stile con la nuova maglieria di tendenza della stagione.
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