Lisboa Diary

A Weekender wandering through the streets of Lisbon in search of an authentic escape. Overlooking the Atlantic, the Portuguese capital, rich in traditions and vibrancy, serves as the backdrop for the Spring/Summer 2025 advertising campaign.

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Striped cotton Oxford shirt - NAVY - Weekend Max Mara Striped cotton Oxford shirt - NAVY - Weekend Max Mara - 2

Striped cotton Oxford shirt

2 colours
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Woollen cloth Bermuda shorts - NAVY - Weekend Max Mara Woollen cloth Bermuda shorts - NAVY - Weekend Max Mara - 2

Woollen cloth Bermuda shorts

Cotton canvas jacket - SAND - Weekend Max Mara Cotton canvas jacket - SAND - Weekend Max Mara - 2
New Arrivals

Cotton canvas jacket

Cotton drill wide-leg trousers - SAND - Weekend Max Mara Cotton drill wide-leg trousers - SAND - Weekend Max Mara - 2
New Arrivals

Cotton drill wide-leg trousers

4 colours
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shirt and blouses RUBIERA trousers and denim BELBO new arrival SALITA new arrival MEDINA

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Against bright blue skies and vivid tiles, the new Weekend Max Mara essentials and icons, such as the trench coat and Pasticcino bag, shine with a relaxed and versatile elegance.
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Off the beaten Weekend in Lisboa

For SS25, you’re invited to embark on a journey of effortless elegance and venture off-the-beaten path in search of a new city’s history, beauty and authenticity.
Discover our travel tips
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Washed nappa-leather bomber jacket - BLACK - Weekend Max Mara Washed nappa-leather bomber jacket - BLACK - Weekend Max Mara - 2

Washed nappa-leather bomber jacket

Striped cotton Oxford shirt - NAVY - Weekend Max Mara Striped cotton Oxford shirt - NAVY - Weekend Max Mara - 2

Striped cotton Oxford shirt

2 colours
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Reversible trench coat in water-repellent gabardine - KAKI - Weekend Max Mara Reversible trench coat in water-repellent gabardine - KAKI - Weekend Max Mara - 2
New Arrivals

Reversible trench coat in water-repellent gabardine

4 colours
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jackets and blazers ANGEL shirt and blouses RUBIERA coats CANASTA

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Discover the selection