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A Weekend on the Road

Get ready for a liberating weekend of exploration on the island of Mallorca, Spain, between high noon and fiery sunsets. The SS 2026 ad campaign captures the thrill of a road trip, set against the ease of carefully curated looks, as the Weekend Max Mara woman embraces her adventurous spirit.
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jackets and blazers WKDGIGANTE trousers and denim WKDAQUILA t-shirts and tops WKDGOMMOSO shirt and blouses WKDAUREO new arrival WKACANAPA

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ADV CAMPAIGN SS26

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Across the sun-kissed landscapes of this idyllic Mediterranean Island, along winding roads, past breathtaking sea vistas, and through quaint stone towns, every moment brings an indelible memory.
Picture the essence of a getaway, filled with playful camaraderie and joyful moments.
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