Lisboa Diary

A Weekender wandering through the streets of Lisbon in search of an authentic escape. Overlooking the Atlantic, the Portuguese capital, rich in traditions and vibrancy, serves as the backdrop for the Spring/Summer 2025 advertising campaign.

shirt and blouses RUBIERA new arrival BELBO jackets and blazers SALITA new arrival MEDINA

Against bright blue skies and vivid tiles, the new Weekend Max Mara essentials and icons, such as the trench coat and Pasticcino bag, shine with a relaxed and versatile elegance.

jackets and blazers ANGEL shirt and blouses RUBIERA coats CANASTA